Job Description

About mpathic builds the future of empathetic, trustworthy AI. Grounded in behavioral science and humancentered design, our technology delivers AI systems that are safe, aligned, and emotionally intelligent. As enterprises race to adopt AI, we believe the companies that win will be those that build trust first.

We are seeking a Chief Marketing Officer to architect the strategy that will position mpathic as the category leader in AI safety and empathic intelligencedriving market adoption, brand authority, and revenue growth.

About the Role

The CMO is a key member of the executive team and will own the full marketing organization and strategy across brand, product marketing, communications/PR, demand generation, content, design, and market intelligence. This leader will translate mpathics technical and behavioralscience advantages into a compelling category and narrative, build scalable marketing infrastructure, and drive measurable growth across SaaS and Services.

You will partner closely with Product, Engineering, Sales, and the executive team to create a unified market story, increase brand visibility, build trust with enterprises, and accelerate adoption of our solutions.

Key Responsibilities

Brand, Category, & Positioning Leadership

• Define and evolve the mpathic brand, positioning, and narrative to establish the company as the leader in AI safety.
• Build and evangelize a clear category architecture that differentiates mpathics technology in a rapidly evolving market.
• Develop messaging frameworks, ICP segments, and value propositions that scale across marketing, sales, product, and customer success.
• Oversee all creative, design, and brand systems to ensure consistency across the entire customer experience.

Communications, PR, & Thought Leadership

• Own corporate communications strategy, storytelling, and executive visibility.
• Supervise the Head of Communications and manage external PR agencies to secure sustained earned media, including toptier placements that shape the industry narrative.
• Establish mpathics POV on AI safety, clinical use of AI, and responsible deployment, positioning the companys leadership team as authoritative voices.
• Develop a proactive issuesmanagement and reputation strategy appropriate for a trustcritical AI company.

Demand Generation & Growth Marketing

• Build and lead a highperformance growth engine spanning paid, organic, SEO, lifecycle, and partner marketing.
• Design fullfunnel GTM programs that drive qualified pipelines for both SaaS and Services.
• Define growth targets and develop multichannel strategies to reach and convert ICPs.
• Establish measurement frameworks for CAC, ROI, attribution, and LTV.

Product Marketing

• Lead product marketing for all offerings, including launch strategy, enablement, competitive analysis, and pricing.
• Maintain a shared product narrative in partnership with Product that includes ICPs, value propositions, proof points, and roadmap themes.
• Ensure market readiness for every launch through clear messaging, enablement, FAQs, demos, and coordinated crossfunctional plans.
• Measure and communicate adoption, engagement, and awareness metrics to inform future iterations.

Marketing Operations

• Own marketing analytics for acquisition, engagement, brand, revenue attribution, and lifecycle performance.
• Leverage AI to build scalable, efficient processes across content creation, experimentation, reporting, and campaign management.
• Ensure strong crossfunctional planning across product, engineering, sales, and customer support.

Leadership

• Build, mentor, and scale a toptier marketing team across GTM, brand, comms, growth, design, and product marketing.
• Foster a culture of creativity, operational excellence, and experimentdriven learning.
• Serve as a strategic member of the executive team, participating in companywide planning and decisionmaking.
• Communicate marketing strategy, performance, risks, and insights to the CEO, leadership team, investors, and board.

Requirements

• 15+ years leadership experience in marketing or marketingadjacent roles, with 5+ at the VP level or above.
• Proven track record building categoryleading brands that people love and trust.
• Strong background in GTM, product marketing and technical story telling.
• Proven track record of driving productled and communityled growth.
• Experience leading highperforming teams in dynamic markets.
• Adept at building crossfunctional alignment across Marketing, Product, Sales, and Engineering.
• Deep analytical and strategic thinking skills with comfort in ambiguous, fastmoving environments.
• Strong operator with experience architecting scalable tools, processes, and teams.
• Passion for ethical AI, behavioral science, and shaping the future of responsible technology.

IMPORTANT - How to Apply

We can only accept and review applications via our direct official recruiting portal:
Due to the abundance of 3rdparty apps and automated agents, only applications submitted directly by the applicant through our portal will be considered.

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