Job Description

CT Corp HQ
181 Harbor Dr
Stamford, CT 06902, USA

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Marthas Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.

vineyard vines was founded on a state of mind that Every day should feel this good.

You dont need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. Its a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we dont just live an #EDSFTG life away from our deskswe bring it to work with us, too.

In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.

Our team is our family, and wed never have grown to where we are today without them.

Were committed to building an inclusive team across all channels, departments and stores within our community. We hope youll join us and see what the smiling pink whale is all about.

Overview

As vineyard vines enters its next phase of growth, we are seeking a Chief Marketing Officer (CMO) to bring our story to life with authenticity across both new and existing customer segments. The CMO will own full-stack marketing, spanning brand, performance marketing, social, content, PR, retail marketing, and digital channels, ensuring every touchpoint elevates the vineyard vines experience and reinforces the brands signature feel-good ethos.

This leader will craft a holistic, integrated marketing strategy that harmonizes performance and brand-building efforts, creating meaningful, customercentric moments that embody the good life. The ideal candidate is inspired by vineyard vines mission and has a track record of building culturedriven lifestyle brands through authentic storytelling, elevated experiences, purposeful partnerships, and datadriven insights.

In close partnership with the cofounders, copresidents and crossfunctional teams, the CMO will champion a culture of hospitality, creativity, and customer obsessionstrengthening brand loyalty, deepening emotional connection, and advancing the next chapter of the vineyard vines brand.

Key Responsibilities

• Lead the planning, development and execution of vineyard vines omnichannel marketing efforts, driving customer engagement, enhancing the brand, and delivering on financial goals
• Bring the Founders brand vision to life with the development and execution of an overarching brand strategy, ensure all marketing activities and communications supports the brand strategy
• Spearhead bestinclass brand building and authentic storytelling efforts through the power of community to drive brand engagement and foster customer loyalty
• Lead disruptive, integrated marketing campaigns to support omnichannel sales; establish a cohesive strategy that leverages influencers/PR, digital/social, events/retail activation to engage audiences and boost sales
• Manage and expand partnerships across retail, sports, entertainment, and media
• Manage all aspects of creative including design, copywriting, photography, and video production, ensuring cohesive brand storytelling across all marketing touchpoints
• Maintain accurate forecasts and budgeting across all channels, and define KPIs necessary to achieve business goals, including CAC, LTV, etc.
• Build out a customer segmentation strategy to gain valuable insights on the customer journey to better inform the marketing strategy
• Act as a brand ambassador, embodying Vineyard Vines mission and values
• Lead, mentor, and develop the marketing team, fostering a culture of growth and alignment with the vision

Professional Qualifications

• 15+ years of marketing experience, with experience at a retail and/or consumer products brand
• Ideally brings experience in an omnichannel business, with an understanding of DTC, retail,
• wholesale, and licensing
• Brandforward, fullstack marketer with an understanding of how to leverage fullfunnel marketing across paid, owned, and earned media
• Track record leading and building fullfunnel marketing strategies across brand marketing, creative, growth marketing, and engagement marketing, etc
• Proven ability to own and shape brand identity across all touchpoints, leveraging dynamic, engaging content that resonates with key demographics, fosters brand affinity, and drives audience engagement
• Modern marketer with a finger on the pulse of new marketing trends, platforms, and approaches. Knows how to tell compelling, authentic stories that drive buzz, hype, and affinity for new and existing products
• Can effectively manage existing partnerships and build netnew partnerships that will grow brand awareness and consumer engagement
• Fluency with a metricsbased and KPI approach (CAC, LTV, AOV, customer retention, etc.)
• Experience in entrepreneurial and/or founderled businesses is a plus

Benefits

• We have a funspirited entrepreneurial culture filled with truly good people
• We offer a generous employee discount so you can rep our lifestyle onandoff the boat
• We offer a competitive salary package, 401K, commuter benefits, and paidfamily leave, health savings , flex spending accounts, life & disability insurance
• We have an onsite gym as well as health & financial wellness programs to keep you active
• We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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