Job Description

AriZona Beverages, founded in Brooklyn, N.Y. in 1992, is proud to be a family owned and operated American company. AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one ready-to-drink Iced Tea in America - holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base.

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SUMMARY/OBJECTIVE

The Social Media Content Creator will be responsible for producing captivating, platform-specific content that reflects AriZona’s unique voice and connects with both existing and new audiences. This role requires expertise in creating video, photo, and graphic assets, as well as editing them to meet high-quality standards. The ideal candidate will thrive on staying ahead of trends, reacting to viral moments, and executing creative ideas that align with our brand’s tone and values.

ESSENTIAL FUNCTIONS

Content Development:

• Develop and create visually compelling content, including videos, tailored to platform-specific needs (TikTok, Instagram, YouTube, etc.).
• Shoot and edit social-first content, with a strong focus on storytelling and showcasing AriZona products in creative, engaging ways.
• Design platform-appropriate assets, ensuring all visuals meet branding and technical standards.

Trend Analysis and Adaptation:

• Stay on top of emerging social media trends, viral moments, and platform updates to keep the brand culturally relevant.
• React quickly to trends by creating timely, shareable content that fosters engagement and connects with the community.

Creative Production:

• Produce high-quality, on-brand video content, product demonstrations, and promotional videos.
• Manage the video editing process: trimming, adding music, graphics, and text to enhance storytelling and drive engagement.

Community Engagement:

• Engage actively with the community to gather content ideas, foster relationships, and amplify the brand’s social presence.
• Write copy for posts and replies that balance humor, relatability, and aspirational tones, encouraging followers to interact and connect authentically with the brand.

Audience Growth:

• Create shareable content that resonates with a broad audience and grows the brand’s reach beyond current followers.
• Focus on developing strategies that appeal to new demographics and increase brand visibility across various social media platforms.

QUALIFICATIONS & SKILLS

• Experience: 1+ years of experience in a social media, with a focus on video production and editing.
• Social Media Expertise: Deep understanding of social media platforms, their formats, algorithms, and unique audience behaviors.
• Content Creation Tools: Expertise in social-first photography, video production, and graphic design tools (e.g., Adobe Creative Suite, Canva, CapCut, etc.).
• Storytelling Ability: Strong visual storytelling skills, with a keen ability to balance aesthetic appeal with relatability.
• Writing Skills: Exceptional writing abilities with a knack for creating engaging, humorous, and relatable copy.
• Analytical Skills: Ability to interpret performance data and translate insights into actionable strategies to optimize content performance.
• Adaptability: Quick to adapt to platform changes, trends, and cultural shifts while maintaining a consistent brand voice.
• *Attention to Detail: A strong eye for visual composition and a commitment to creating high-quality, polished content.*

SUPERVISORY RESPONSIBILITY

None

WORK ENVIRONMENT

Corporate Office

PHYSICAL DEMANDS

While performing the duties of this job, the person is regularly required to sit, stand, and walk.

OTHER DUTIES

Please note this Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Please check out some of the perks and benefits of working at AriZona by clicking on the link below!

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