Job Description
Director of Digital Marketing
Hybrid – 3 Days Onsite in Long Beach, CA
Open to Temp to Hire or Freelance (40 hours a week)
A fashion-forward lifestyle brand is seeking a Director of Digital Marketing to lead its end-to-end digital strategy across ecommerce, email, paid media, social, and loyalty. This role is both strategic and hands-on, ideal for a leader who thrives in big-picture planning and day-to-day execution.
You'll co-lead brand and digital planning alongside marketing leadership, manage internal teams and agencies, and drive performance across all customer and stylist touchpoints. This hybrid role requires 3 days onsite in Long Beach and is open to both full-time and interim candidates.
Key Responsibilities
Strategic & Channel Leadership
- Develop and execute digital marketing strategies that align with seasonal brand goals and long-term growth
- Lead planning across web, email, paid media, social, loyalty, influencer marketing, and digital events
- Translate business objectives into actionable channel KPIs and plans
Web & Email
- Oversee ecommerce strategy, CRO, on-site content, and user experience
- Lead email marketing, including automation flows, segmentation, and personalization
Social & Paid Media
- Set content, engagement, and performance strategies across platforms
- Oversee organic/paid campaigns, influencer/creator initiatives, and channel testing
Loyalty & Audience Engagement
- Co-develop and launch loyalty programs and audience retention strategies
- Guide lifecycle content, referral marketing, and user experience touchpoints
Analytics & Innovation
- Own digital reporting and insights across all channels
- Identify opportunities to scale innovation, AI tools, and automation
Team & Budget Oversight
- Manage a high-performing internal team and agency partners
- Own digital budget forecasting, allocation, and vendor management
Cross-Functional Collaboration
- Align digital initiatives with Creative, Sales, IT, Merchandising, and Design for consistent omnichannel execution
Qualifications
- 10+ years in digital marketing with increasing leadership responsibilities
- Deep expertise across ecommerce, email, social, paid media, and loyalty
- Strong background in analytics, performance reporting, and project management
- Experience in fashion, lifestyle, or direct selling/franchise environments a plus
- Proficient with tools like Shopify, Sailthru, GA4, Tableau, Meta Ads, and Sprout Social
Ideal Candidate Traits
- Strategic thinker with strong execution skills
- Data-driven, results-oriented, and highly collaborative
- Comfortable leading hybrid teams and cross-functional initiatives
- Passionate about digital innovation and leveraging AI to enhance marketing
Job Tags
Full time, Temporary work, Interim role, Freelance, Seasonal work,