Location: Preferred onsite in San Francisco | Remote U.S. acceptable Seniority: 5–10 years experience Start Date: Immediate or within 4–6 weeks Reports to: Founding team (CEO) Team: Will lead the existing marketing team Overview We are hiring a Marketing & Demand Generation Lead to own and scale HitPay’s digital merchant acquisition engine. This is a high-impact, strategic, and execution-driven role focused on generating qualified sign-ups from SMBs and mid-sized businesses across Southeast Asia. The ideal candidate has experience scaling demand generation for long-tail and SMB-focused digital platforms , and is comfortable both building campaigns hands-on and leading a small team. Target Profile 5–10 years in growth marketing, demand generation, or performance marketing Experience leading end-to-end digital acquisition: strategy, execution, and optimization Proven success with SMB or long-tail audience acquisition (SaaS, fintech, marketplace, etc.) Strong with Google Ads, Meta, YouTube, retargeting, landing pages, SEO, and funnel conversion Experience managing a marketing team and collaborating cross-functionally with product and sales Comfortable with daily 4–6 hour Asia timezone overlap (especially if remote) Top Traits to Look For Strategic thinker with execution muscle — willing to get hands-on Track record of delivering high ROI campaigns and driving efficient CAC Strong analytical orientation — data-led but creative Experience with funnel ownership (from acquisition through conversion and activation) Bonus: Experience in cross-border, regulated, or fintech industries First 90 Days Goals Audit current funnel and identify quick wins and long-term priorities Launch performance campaigns across 2–3 key channels/markets Drive measurable improvements in CAC and qualified merchant sign-ups Build and manage campaign performance dashboards Align the marketing team’s execution plan with company growth goals Compensation / Logistics Full-time Competitive base salary and equity Visa sponsorship available (for SF-based hires) #J-18808-Ljbffr Payment Solutions Pte Ltd
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