Job Description

ABOUT DIMENSION 6 FITNESS:

Dimension 6 Fitness is a global leader in sporting goods. We are a licensee of Nike, the greatest brand in the history of sports. We have the exclusive rights to design, develop, manufacture, and market industry leading Nike sports equipment. At Dimension 6 Fitness, we are driven by our passion to unleash your body’s full potential through strength training, fitness, and movement. Regardless of role, we are united by the same mission – inspire athletes worldwide to become the healthiest version of themselves. Healthier people are happier people and happier people make a better world.

WHO WE ARE LOOKING FOR:

The Social Media & Content Manager will be responsible for developing and executing social media strategies, creating high-quality on-site content, and managing Nike Strength’s digital presence on Instagram @nikestrength. This role requires a creative and highly organized individual who can capture compelling content on-site, work closely with top athletes and trainers, and manage Nike Strength’s social channels to engage and grow our community. The ideal candidate has a strong understanding of social media trends, content creation expertise, and a passion for training and performance.

WHAT YOU’LL BE RESPONSIBLE FOR:

1. Social Media Strategy & Management

• Develop and execute social media strategies to increase engagement, brand awareness, and community growth for Nike Strength equipment.
• Monitor and engage with our audience, responding to comments, messages, and mentions in real-time to foster community interaction.
• Work closely with Nike WHQ to ensure alignment with brand guidelines and gain necessary approvals for content and campaigns.
• Track and measure the success of social media campaigns, providing regular performance reports and insights.

2. On-Site Content Creation

• Plan, capture, and edit content at training facilities, product shoots, events, and athlete collaborations to bring Nike Strength to life across digital platforms.
• Work directly with trainers, athletes, and gym partners to create authentic, high-impact visuals and videos.
• Ensure all content aligns with Nike Strength’s visual identity.
• Stay ahead of social trends, leveraging new content formats and styles to engage our audience.

3. Cross-Functional Collaboration

• Partner with brand, ecomm and product teams to develop cross-channel campaigns that integrate social content.
• Contribute building email campaigns
• Collaborate with photographers, videographers, and agencies to enhance content production when needed.
• Work closely with eCommerce and retail teams to support digital marketing initiatives that drive traffic and conversion.

QUALIFICATIONS / SKILLS REQUIRED:

• 3+ years of experience in social media management, content creation, or digital marketing.
• Passion for fitness, strength training, and performance training is a must-have.
• Proficiency in content creation tools (e.g., Adobe Creative Suite, CapCut, Canva, or other editing software).
• Ability to shoot and edit photos and videos for social media.
• Experience in fitness, sports, or the athletic apparel industry is preferred.
• Strong communication, presentation, and project management skills.
• Self-starter with the ability to work independently, manage multiple projects, and thrive in a fast-paced environment.

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