Job Description

About Owl’s Brew

Owl’s Brew crafts boozy beverages from real, whole ingredients, creating refreshing, better-for-you options for consumers who value both taste and transparency. Owl’s Brew is seeking a  Trade Marketing Manager to drive execution across retail, on-premise, and distributor channels. This role will develop and execute trade activations, manage distributor programs, and ensure strong retail and venue visibility. The ideal candidate is a proactive, strategic thinker who can bridge sales and marketing while taking ownership of trade execution

Key Responsibilities

1. Trade & Retail Execution

• Develop and execute trade marketing activations across national & regional channels and accounts.
• Own retailer marketing programs
• Create proper **menu placements, POS execution, and venue visibility** in key accounts.
• Work with the sales team to align trade strategy with distributor and retail needs
• Oversee POS deployment and ensure placement compliance & tracking of retail execution

2. Distributor & Market Engagement

• Lead distributor programming and engagement execution, sell-in presentations, and regional priority key account partner activations
• Support distributor and retailer training, ensuring sales teams have the right marketing tools by channel.
• Attend priority Distributor market meetings & key account blitzes, to pitch trade programs and get feedback on current programs. Survey what’s working and what’s needed.
• Track and report trade marketing performance to optimize execution

3. Retail & Shopper Marketing

• Partner with sales & key accounts to produce engaging customized promotions

Execute shopper marketing campaigns, sweepstakes, LTOs and seasonal activations

• Build and manage cross-promotional programs with sales and key accounts for retail partners to drive trial and sales.
• Work with agencies and vendors on executing retail campaigns and promotions

4. Trade POS & Activation Strategy

• Lead Development of Programming Tools for Sales, Distributor & Key Accounts Team to drive placement & programming.
• Work with the Creative Designer providing input for Sell Sheets and develop best-in-class POS trade materials and swag.
• Ensure POS and trade assets are executed in stores, bars, and stadiums. Own tracking and recapping use of tools.
• Partner with Key Accounts On-Premise team to develop bartender training, incentives, and programming.

Who You Are:

• 5+ years in trade marketing, retail activation, or distributor management.
• Experience working with beverage, alcohol, or RTD brands preferred.
• Ability to build and execute trade strategies across retail & on-premise.
• Proven track record of managing distributor programs & driving trade execution.
• Strong project management skills and ability to juggle multiple activations at once.
• A self-starter who takes initiative and brings creative activation ideas

Why Join Owl’s Brew?

• Fast-growing, women-founded brand with national reach.
• Opportunity to own trade marketing strategy and execution.
• Work closely with distributors, retailers, Regional Sales Team & Key Accounts.
• Be part of an innovative and fast-moving marketing team

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