Position: Manager, Trade Marketing – Swiss Army Knives, Kitchen Knives & Epicurean
Objective:
Victorinox North America is looking for a hands-on, seasoned and motivated Trade Marketing expert to join our team. The Trade Marketing Manager is responsible for developing and execution trade marketing plans across retail sales channels for the US and Canada.
Manager Trade Marketing will be responsible for developing and executing the marketing plans for the for the Swiss Army Knife™, Kitchen Knife and Epicurean product lines aligned with the Global marketing strategy. They will create programs for sell-in and sell-through with a focus on profitable volume.
Deliverables include brand presentations, sales kits, visual merchandising, training materials, promotions, incentives, prospecting, and Go-to-Market plans. The manager will collaborate with Sales, Finance, Customer Service, HQ counterparts, and other support functions to achieve the simultaneous goals of brand repositioning, sustained profitability and an increased sell-through at door level.
REPORTING RELATIONSHIP:
Reports to: VP, Marketing
Works closely with: Sales, Product, Customer Service, Sales Planning
Primary Responsibilities:
Desired Skills/Experience:
For the first 90 days employee is required onsite 5 days a week. After first 90 days the role will transition to a hybrid role of 3 days in office and 2 days at home.
Victorinox Swiss Army is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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